HubSpot is a broad business platform with a free CRM and paid tiers for marketing, sales and service. Its paid marketing tiers climb quickly in price. UpStack CRM costs less and includes courses, payments and a student portal in the same account.
Read in November 2026
HubSpot
HubSpot is a well-known CRM for sales and marketing teams of all sizes.
Moving from HubSpot?Round by round
UpStack:Course and coaching businesses
Built for
HubSpot:Sales and marketing teams in many industries
UpStack:$49 a month flat
Starting price
HubSpot:Free CRM, paid tiers priced per seat and per hub
UpStack:Included on Growth and Scale
Marketing automation
HubSpot:Full marketing automation starts on Marketing Hub Professional
UpStack:Built in
Course hosting and student portal
HubSpot:Not the main focus
UpStack:Built in, through your Stripe account
Invoices, contracts and checkout
HubSpot:Quotes and payments are available on some plans
UpStack:Growing
Ecosystem
HubSpot:Very large, with thousands of integrations
UpStack:Priority support on the Scale plan
Support and training
HubSpot:Large academy, community and partner network
HubSpot details come from its public pricing page, read in November 2026. Check their site for current prices.
Pick HubSpot if
- You have a larger sales team that needs advanced reporting and a wide set of integrations.
- You want a free CRM to start and may add hubs later.
- You need a vendor with a large partner network.
Pick UpStack CRM if
- You sell courses or coaching and want your CRM, site and student portal together.
- You want one clear price instead of seats and hubs.
- You are a solo owner or a small team.
HubSpot plans, for reference
- Free
- $0, basic CRM tools
- Starter
- from $7 per seat a month
- Professional
- from $800 a month for Marketing Hub
- Enterprise
- from $3,600 a month for Marketing Hub
UpStack CRM pricing
Starter
For a solo course or coaching business.
$49a month
2,500 contacts and 2 team members
- Contacts, pipelines and tasks
- Email and text campaigns
- Forms, pages and a website
- Student portal and one course
- AI assistant
Growth
For a growing team selling several offers.
$99a month
25,000 contacts and 5 team members
- Everything in Starter
- Unlimited courses and coaching
- Automations and funnels
- Payments, invoices and contracts
- Your own domains
Scale
For agencies and larger programs.
$199a month
100,000 contacts and 15 team members
- Everything in Growth
- Multiple brand kits
- API and webhooks
- Priority support
14-day free trial on every plan, no card needed to start. You pick a plan before the trial ends and you can cancel any time.
Questions
Other matchups: GoHighLevel, Kajabi, ClickFunnels, ActiveCampaign.
Can I start with HubSpot's free CRM and switch later?
Yes. Export contacts from HubSpot as a CSV and import them.
Does UpStack CRM have as many integrations?
No. HubSpot has a far bigger marketplace. UpStack CRM has a public API, webhooks and a Stripe connection.
