GoHighLevel is a big platform with a lot of features and a strong focus on agencies who resell it to clients. UpStack CRM is built for one business that sells courses and coaching, with flat plans and no usage markup on messages.
Read in November 2026
GoHighLevel
GoHighLevel is a marketing platform built around agencies that manage many client accounts.
Moving from GoHighLevel?Round by round
UpStack:One business selling courses and coaching
Built for
GoHighLevel:Agencies managing many client accounts
UpStack:$49 a month
Starting price
GoHighLevel:$97 a month
UpStack:Limits by plan: 2,500, 25,000, 100,000 contacts
Contacts and users
GoHighLevel:Unlimited contacts and users on every plan
UpStack:You connect your own providers and pay them directly
Email and text costs
GoHighLevel:Usage-based charges for phone numbers, texts, email and AI
UpStack:Built in, with certificates, cohorts and an affiliate program
Courses and student portal
GoHighLevel:Memberships and courses are available
UpStack:Not the focus
Reselling and white label
GoHighLevel:A core feature on higher plans
UpStack:One workspace, ready after sign-up
Setup
GoHighLevel:Sub-accounts and snapshots, which suit agencies
GoHighLevel details come from its public pricing page, read in November 2026. Check their site for current prices.
Pick GoHighLevel if
- You run an agency and want to resell software to clients under your own name.
- You need unlimited contacts and users on one plan.
- You want a large marketplace of snapshots and community templates.
Pick UpStack CRM if
- You run one course or coaching business and want a simpler tool.
- You want flat monthly prices and to pay email and text providers directly.
- You want courses, a student portal and coaching tools built in.
GoHighLevel plans, for reference
- Starter
- $97 a month, 3 sub-accounts
- Unlimited
- $297 a month, unlimited sub-accounts, white-label app
- Founder
- $497 a month, adds SaaS mode for reselling
UpStack CRM pricing
Starter
For a solo course or coaching business.
$49a month
2,500 contacts and 2 team members
- Contacts, pipelines and tasks
- Email and text campaigns
- Forms, pages and a website
- Student portal and one course
- AI assistant
Growth
For a growing team selling several offers.
$99a month
25,000 contacts and 5 team members
- Everything in Starter
- Unlimited courses and coaching
- Automations and funnels
- Payments, invoices and contracts
- Your own domains
Scale
For agencies and larger programs.
$199a month
100,000 contacts and 15 team members
- Everything in Growth
- Multiple brand kits
- API and webhooks
- Priority support
14-day free trial on every plan, no card needed to start. You pick a plan before the trial ends and you can cancel any time.
Questions
Other matchups: HubSpot, Kajabi, ClickFunnels, ActiveCampaign.
Can I move from GoHighLevel?
Yes. Export your contacts as a CSV from GoHighLevel and import them. Pipelines and tags can be rebuilt in a few minutes.
Is UpStack CRM a GoHighLevel clone?
No. It covers much of the same ground for course and coaching businesses, and it does not try to be an agency reselling platform.
